Operator-led advisory, investment, and board governance.

We work in the verticals we've built companies in — e-commerce, building materials, supply chain, real estate, and LATAM software. Over two decades of operating experience informs every advisory engagement, board seat, and investment we make.

25+ yrsOperating Experience
4 ActiveBoard Seats
35+Portfolio Positions
US & LATAMGeography

Sectors & Expertise

E-Commerce & Digital Commerce

Customer acquisition strategy, marketplace positioning, vendor and sourcing management, technology platform selection, ERP and back-office architecture, and AI integration across the commerce stack. We've scaled these systems from startup to nine figures.

Building Materials

Residential and commercial product strategy across door hardware, electrical, plumbing, and lighting. Business strategy, category management, and go-to-market for manufacturers and distributors operating in fragmented, relationship-driven markets.

Supply Chain & Procurement

End-to-end supply chain architecture — from global sourcing and vendor negotiation to fulfillment optimization and last-mile logistics. We design procurement systems that reduce cost, improve velocity, and create structural margin advantages.

Real Estate & Hospitality

Special situation real estate acquisition and hotel repositioning. Operator's approach to value creation across residential, commercial, and hospitality assets with a hands-on management philosophy.

LATAM Software & Commerce

E-commerce and software investing in Latin America with a concentration in Brazil. Seed-stage investing and strategic advisory for Brazilian companies expanding into U.S. markets — bridging operational playbooks across borders.

Activist Microcap Investing

Constructive engagement with microcap public companies that require strategic direction, governance reform, or operational restructuring. We take positions where hands-on involvement can unlock significant shareholder value.


Capabilities

Growth-Stage Advisory

Seed-to-exit founder advising. Go-to-market strategy, operations scaling, capital planning, and exit preparation — informed by having built and sold companies ourselves, not by theory.

Board Governance

Active board participation with a focus on strategy, capital allocation, and operational accountability. We engage directly, ask the hard questions, and hold management to measurable outcomes.

Direct Investment

Private equity, structured credit, and LP positions. Concentrated bets in sectors we know. If we can't contribute operating value beyond capital, we pass.

Activist Engagement

Constructive activism in microcap public companies. We identify businesses with strong fundamentals but weak governance or unclear strategy, then engage to drive specific, measurable change.

Real Estate & Repositioning

Special situation real estate acquisition and hotel repositioning. Small-to-mid-market projects with an operator's approach to value creation — hands-on, not passive capital.

Investment Approach

Disciplined conviction rooted in operating experience

We invest in businesses we understand at the operational level. Every position begins with a fundamental question: can we evaluate management decisions, competitive positioning, and execution quality from direct experience? We commit capital where we can contribute insight — not just funding — and where our pattern recognition creates a durable edge in due diligence and post-investment value creation.

Focused deployment with defined catalysts

Our portfolio is concentrated in sectors where we have deep domain expertise. Every position has an identifiable catalyst and a clear path to value realization. We prioritize situations where our engagement — whether at the board level, through operational advisory, or via activist participation — can accelerate outcomes and deliver tangible results.

Portfolio
Operating Companies
Build.comFounder & CEOAcquired by Ferguson Enterprises, 2007
ZenSupply Inc.Co-FounderActive — Profitable Feb 2026
MarketFleetCo-FounderAcquired by Olsam, 2022
Coffee TableFounderAcquired by Wanderful Media, 2014
Board Seats
Eurofase LightingBoard MemberActive (2024–)
MadeiraMadeiraBoard Member & InvestorActive (2012–)
ApplauseBoard Member & InvestorActive (2024–)
Hydrobuilder HoldingsBoard MemberActive (2020–)
Hampton ProductsBoard MemberAcquired by Test Rite (2024–2025)
OlsamNon-Executive DirectorExited (2022–2023)
Bizness AppsBoard Member & InvestorAcquired by Think 3 (2011–2018)
Direct & Angel Investments
CurriDirect InvestmentActive
CSC GenerationsDirect InvestmentActive
ANT FinancialDirect InvestmentActive
Mell.roDirect InvestmentActive
Loop HealthDirect InvestmentActive
ContralineDirect InvestmentActive
MAST CapitalDirect InvestmentActive
BBQ GuysDirect InvestmentActive
Instalily IncDirect InvestmentActive
Beyond, Inc.Direct InvestmentActive
Applause.teamDirect InvestmentActive
Orange Pill LabsDirect InvestmentActive
OATSDirect InvestmentActive
Hydrobuilder.comInvestor & AdvisorAcquired by HB Holdings, 2020
Ocean NeuroscienceDirect InvestmentWrite-off
cspr.liveDirect InvestmentWrite-off
Fund LP Positions
Lead Edge CapitalLP — First SPV through current fundsActive
Mid OceanLPActive
MonasheesLPActive
530 FundsLPActive
Real Estate & Hospitality
Friedland Boctor LLCPartner — Special Situation REActive (2007–)
Tryst HotelsPartner — Hotel RepositioningPuerto Rico — Acquired 2022
Activist Microcap
LVLUActivist PositionActive

Start a conversation.

Board opportunities, co-investment, founder advisory, or sector-specific diligence. We respond to inquiries that are specific about what you're looking for.

hello@friedlandenterprises.com

Miami, Florida

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