We work in the verticals we've built companies in, including e-commerce, building materials, supply chain, real estate, and LATAM software. Over two decades of operating experience informs every advisory engagement, board seat, and investment we make.
Customer acquisition strategy, marketplace positioning, vendor and sourcing management, technology platform selection, ERP and back-office architecture, and AI integration across the commerce stack. We've scaled these systems from startup to nine figures.
Practical AI deployment inside mid-market operating companies. We design and ship working systems across customer operations, merchandising, supply chain, and back-office workflows. Engagements start with the highest-leverage process in the business and end with something the operator's team owns.
Residential and commercial product strategy across door hardware, electrical, plumbing, and lighting. Business strategy, category management, and go-to-market for manufacturers and distributors operating in fragmented, relationship-driven markets.
End-to-end supply chain architecture, from global sourcing and vendor negotiation to fulfillment optimization and last-mile logistics. We design procurement systems that reduce cost, improve velocity, and create structural margin advantages.
Constructive engagement with microcap public companies that require strategic direction, governance reform, or operational restructuring. We take positions where hands-on involvement can unlock significant shareholder value.
Special situation real estate acquisition and hotel repositioning. Operator's approach to value creation across residential, commercial, and hospitality assets with a hands-on management philosophy.
We deploy AI inside the business, not around it. The work is as much cultural as technical: aligning leadership, resetting workflows, and building the operating habits that make AI stick once we leave. Crawl, walk, run. We start with a single workflow we can ship in weeks, expand to adjacent systems once value is proven, and exit when the operator's team runs the platform without us.
Entry, expansion, and execution across the major retail channels. Home Depot, Lowe's, Walmart, Ace Hardware, Tractor Supply, and the marketplaces. Distribution architecture, category management, line-review preparation, and the operating relationships that make channel growth durable. Led by operators who have run multi-billion-dollar categories inside the channel.
Supplier negotiation across overseas and domestic sourcing. Terms work and contract structure in building products and consumer hard goods. Pricing strategies for e-commerce and multichannel distribution. Margin engineered into the contract, not the catalog, by operators who have run the function inside nine-figure businesses.
The full demand-to-revenue stack. Performance media, brand, lifecycle and CRM, attribution, and conversion-rate optimization on the marketing side. Sales infrastructure, pipeline architecture, and account-health systems on the revenue side. Run by CMOs and operators who have built these stacks inside nine-figure businesses.
Private equity, structured credit, and LP positions. Concentrated bets in sectors we know and can add operating value to. If we can't contribute insight beyond capital, we pass.
Concentrated positions in microcap public companies with strong fundamentals but weak governance or unclear strategy. We engage management directly to drive specific, measurable change.
01 Engage
Engagements are staffed by people who have run the function inside companies at scale. The principal sits in every engagement. The right bench members come in for the work that needs them. We bring people by name, not by title. Meet the bench.
02 Deploy
Sometimes the work is decision support: a market read, a strategy memo, a board document. Sometimes it's operational change: a deployed system, a re-engineered workflow, a hired team. We agree on which up front, and ship something the operator owns at handoff.
03 Exit
Every engagement starts with one workflow we can ship in weeks. We expand only after value is proven inside the business. We exit when the operator's team owns the work and the systems behind it. Concentrated time on a small number of operators each year.
Board opportunities, co-investment, advisor engagements, or sector-specific diligence. We respond to inquiries that are specific about what you're looking for.
Or reach us directly
hello@friedlandenterprises.comMiami Beach, Florida