The people behind the work.

Thirty-five-year operator in global hardware, security, and consumer manufacturing. Prior principal roles include President of Spectrum Brands' $1.2B Hardware and Home Improvement division (Kwikset, Baldwin, Weiser, Pfister, Stanley, National), President and Chief Executive Officer of The Hillman Group, and President and Chief Executive Officer of Hampton Products International through its 2025 strategic transaction. Independent director at American Outdoor Brands (NASDAQ: AOUT), UniKey Technologies, and Safety Products Global. Advises on enterprise strategy and on entry, expansion, and execution across major retail channels including The Home Depot, Lowe's, Walmart, Ace Hardware, and Tractor Supply.

Career across Auctiva, Build.com, and MarketFleet, currently Partner on the ZenSupply leadership team. Leads data, attribution, and marketing-operations workstreams on engagements and partners with the integrator on AI deployments.

Career Chief Marketing Officer across Build.com (where he led the marketing organization through its growth from $70M to over $500M in online revenue), Gaia Design, MadeiraMadeira, and Renuity, and former Chief Executive Officer of Ice.com. Advises on performance media, brand, lifecycle and CRM, attribution, conversion-rate optimization, and martech-stack architecture, with a particular focus on customer acquisition economics and full-funnel growth.

Founder of VP Consulting, with sixteen years inside the software industry, most recently as Vice President of Account Management, Government and Enterprise at Authentic8. Designs and implements outbound, pipeline, CRM, account-health, and sales-development systems for software-sector clients.

Founder of RMW Commerce Consulting and host of the Watson Weekly newsletter and podcast, the independent commerce-strategy read followed by 68,000+ executives at Walmart, Skims, Crocs, and across the retail sector. Engaged for category framing, competitive structure, and external market perspective.

Founder of Decorative Product Source (Faucet.com, LightingShowplace.com). Launched Faucet.com in 1995 as the first online retailer in home improvement, prior to co-founding Build.com and its sale to Ferguson Enterprises. Forty years in building-products commerce, credited with developing the industry's IMAP pricing standard. Leads vendor-strategy and sourcing-economics workstreams on advisory engagements.

Chief Executive Officer of BBQGuys, a Brand Velocity Partners portfolio company with approximately 400 employees, 30,000 SKUs, and an owned-brand portfolio that includes Blaze, Pacific Coast Manufacturing, and Mont Alpi. Previously scaled Build.com from $250M to over $1B as President, held a President-level role at Hansgrohe Group, and led digital commerce at Ferguson Enterprises. Brings distribution architecture and category-strategy depth to advisory engagements.

Career Build.com and Ferguson digital operator across nearly two decades, in roles spanning Brand Manager, Director of Lighting and Plumbing Categories, Vice President of Merchandising, Senior General Manager, and Vice President of Digital Commerce at Ferguson Enterprises. Joined mSupply, the multi-billion-dollar appliance, HVAC, and plumbing parts distributor, in October 2025 as Senior Vice President of Digital Innovation, a role created to lead the firm's enterprise platform transformation. Brings deep digital-commerce platform fluency and omnichannel operating depth to advisory engagements.

Student from Toronto focused on artificial intelligence, drawn to the field by a conviction that fluency with it is foundational to whatever he builds next, in his studies and in his career. Joins the firm for the summer of 2026 to work alongside the AI enablement team, going deep on the workflows and tooling that take AI from idea to working system inside an operating business. A serious competitive tennis player who trains and competes daily, he carries that same discipline into the work.